Brand Strategy Director

From haemorrhoid creams to fine wine. Toilet cleaner to casual dining. Charities to broadband. There's no small brands. Just small strategies.

Here are some of the brands I've helped build, manage, evolve, reposition or defend over the years.

Achievements
  • Breaking into the UK advertising market as a freshly landed Brazilian
  • Managing and evolving an iconic British institution — Domestos
  • Writing the strategy behind Wagamama's first ever TV ad
  • Facing my fears to create a platform for a devilish wine brand — and launching Pedro Pascal's career (Yup, all me)
  • Making a Guide Dogs ad with surprisingly few dogs in it
  • Presented a charity brand strategy to a baroness in the House of Lords (she seemed pleased)
  • Getting a (mini) MBA in brand management — Mark Ritson approved
  • Navigating the complex, jargon-heavy world of healthcare
  • Managing the transformation of a small-budget mobile brand into a serious contender in the telco category
  • Winning a Gold Effie for a haemorrhoid cream
  • Winning a Marketing Society Award for SMARTY Mobile
  • Winning a Gold APG for Replens
Bruno
Bruno Carramaschi